H.R. OWEN is implementing a new electronic customer relationship management (eCRM) and digital remarketing campaign to boost sales of new and used cars, and to improve retention of aftersales customers.
The dealer group is partnering with Marketing Delivery to roll-out a suite of new digital tools across 18 sales and aftersales locations.
Marketing Delivery’s Car Alerts system will integrate directly with H.R. Owen’s websites to optimise interaction with potential car buyers. If a prospect can’t immediately find their car online. Car Alerts will enable them to register for real-time updates to new vehicle stock that matches their initial enquiry, as well as alert them if the price of a car changes or when new images are added.
H.R. Owen is also increasing its use of social media to promote its vehicle stock. Marketing Delivery’s SocialStock tool will enable each dealership to retarget website visitors with dynamic Facebook adverts, specific to each brand and showroom location.
Marketing Delivery’s Aftersales eCRM programme will enable each site to better engage with existing customers, delivering reminders by email and SMS to customers to notify them of upcoming servicing and maintenance.
Aftersales eCRM activity will integrate with Marketing Delivery’s BrainBox system, enabling H.R. Owen to monitor service retention and provide insight into customer data quality and service bookings.