Kia Motors (UK) Limited has once again topped the summer survey of dealer attitudes conducted by the NFDA – the brand came top in the 2017 survey.
Asked how highly dealers rated their relationship with the manufacturer Kia scored 9.1 out of 10 to top this year’s summer survey, where the average score was 5.7
Dealers who responded to the survey rated the frequency of introduction of Kia’s new models (9.3), the ability to do business with the manufacturer on a day-to-day basis (9.3), and satisfaction that its dealer standards are fair and reasonable (9.0).
Toyota maintained its 8.9 score in second place, with Lexus in third with 8.7. Mini and Mazda tied for fourth place with 7.5 ratings.
NFDA overall manufacturer ratings, top five:
The NFDA surveyed 30 franchise networks and received 1,715 responses from dealers, equating to a 40% response rate. With an overall average of 8.5 points across the whole survey, Kia had the highest average score across all questions.
The survey identified Mitsubishi as the most improved franchised network with an overall increase of 60.7 points across all the questions.
Paul Philpott, Kia UK President and Chief Executive said: “I am immensely proud to see this response from our dealers and to take the number one spot in the NFDA survey for the second summer in a row. To maintain the top spot highlights that we pride ourselves in building sustainable, profitable partnerships with our dealers.
“We shall do all in our power to build on this and justify our dealers’ confidence. Avoiding short-term actions that undermine a dealers ability to make a realistic profit and seeking to work together in a way that delivers sustainable growth is clearly the right way forward.”
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