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KIA ushered in the New Year lighting up the South Korean sky to reveal its new corporate logo and global brand slogan.

The spectacular firework display was a precursor to the announcement of Kia’s new brand strategy later this month.

Ho Sung Song, Kia’s President and Chief Executive said that new Kia logo represents the company’s commitment to “becoming an icon for change and innovation” He added: “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”

The pyrotechnic display in the skies above Incheon, Korea. The event saw 303 pyrodrones launching hundreds of fireworks in a synchronised artistic display, igniting and celebrating Kia’s new beginning. This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’. The display can be seen on the Kia Global YouTube channel: https://youtu.be/s61_IsjqLzc

In addition to thenew logo, Kia revealed its new global brand slogan, ‘Movement that inspires’. Further details will be released on January 15.

The launch of the new logo follows the announcement of Kia’s ‘Plan S’ long-term business strategy in 2020. Kia has the ambition to take a leading position in the global car market. This is focused on popularising electric vehicles and introducing a broad range of mobility services, tailored to meet the needs and tastes of individuals and local markets.

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