DESPITE facing business uncertainty, Infiniti Retail Group (IRG) has launched a new, dedicated online sales facility.
Buy Online uses GForces’ ecommerce platform, NetDirector Auto-e. The partnership marks the first time the full suite of GForces ecommerce tools has been deployed for an OEM’s retail network in the UK.
Infiniti customers using the Buy Online service will now benefit from real-time part-exchange valuations, finance tools with immediate credit decisions – provided by Alphera – and digital signing of agreements and online payment processing.
With uptake of Auto-e already growing rapidly among independent motor retailers and franchise groups in the UK and across the Middle East, the endorsement from Infiniti is another significant milestone for the GForces platform.
The new online retail capabilities complement the brand’s physical showroom facilities in Birmingham, Glasgow, Leeds, Reading and Stockport. The introduction of a dedicated live online chat service, powered by Gubagoo, expands Infiniti’s product support services outside traditional showroom opening hours.
GForces has specifically developed NetDirector Auto-e to deliver ecommerce in the motor retail sector, bringing the entire buying journey online. Early adopters of the technology are already seeing a steady increase in online sales, and GForces is predicting significant further growth in the next 12 months.
Paul Stokes, Head of Online Retailing at GForces, said: “Until very recently, motor retail businesses have been taking a piecemeal approach to ecommerce, but this is significantly out of step with consumers’ experience of other retail sectors. We are helping OEMs and dealerships deliver the hassle-free online buying experiences that modern consumers expect.”
Jon Roberts, Managing Director at IRG, added: “The decision by Infiniti to cease activities in Western Europe in 2020 hasn’t dampened our focus and commitment to deliver a first-class service to our customers.”
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