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Independent dealer group secures customer data with new technology

Retailers can ensure compliance standards in their sales and service operations by using iStoreDOCS to replace old paper-based operations. iStoreDOCS, created by MAD DEVS, facilitates omnichannel retail and offers cutting-edge technologies that give customers and dealership employees an effective sales experience.
hatfields

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12/03/2024

HATFIELDS Group is rolling out new technology to improve the customer experience and secure their data using advanced secure cloud computing.

The dealer group has teamed up with iStoreDOCS to use the document management platform at its eight sites in North England and Shropshire.

Craig Petty, Sales Director at Hatfields, said: “Hatfields has provided excellent customer service for over 100 years, but we are always looking for new ways to use technology. The iStoreDOCS platform is designed to make the sales process easier for dealership teams and buyers. It’s also important that our customer data is stored securely, and iStoreDOCS provides great peace of mind in this area.

“The rollout of the new system has gone very smoothly, and we have been impressed with the level of training delivered to our staff, MAD DEV’s staff have been first class in handling any issues with setup and going over items with people who may have struggled, the whole team have now embraced the system and we are saving time and money, allowing us to spend more time doing the fun parts of the job with customers. We are really pleased with the service provided, and we hope this is the start of a long partnership.”

Headquartered in Wakefield, West Yorkshire, Hatfields operates award-winning Jaguar and Land Rover retailers and service centres.

Retailers can ensure compliance standards in their sales and service operations by using iStoreDOCS to replace old paper-based operations. iStoreDOCS, created by MAD DEVS, facilitates omnichannel retail and offers cutting-edge technologies that give customers and dealership employees an effective sales experience.

David Boyce, Chief Executive at MAD DEVS, said: “Hatfields has a fantastic reputation for customer satisfaction, and we are pleased to be able to support their innovation plans and continued growth. We work closely with dealers in the UK and worldwide to ensure that our technology is constantly improved with regular updates to meet the challenges they face.”

The most recent encryption technology protects the iStoreDOCS cloud, guaranteeing customer data security and enforcing compliance policies. By implementing compliance procedures that strengthen the system, iStoreDOCS users can attain a notably elevated compliance rate.

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Chris Wright

Chris Wright has been covering the automotive industry nationally and internationally for 30 years. Following spells with consumer titles he became News Editor of Automotive Management (AM), Editor of Automotive International, International Editor for Detroit-based Automotive News, and Editor of Dealer Update. He has also co-authored several FT Management Reports and contributes regularly to Justauto.com

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