VAUXHALL is looking to boost sales of its Grandland X SUV with a new campaign, ‘Keeps Calm. Carries On.’
The 360 degree campaign is launched initially with the ‘True Brit’ campaign in support of the Ellesmere Port manufactured Astra. It launched across press, digital and out-of-home. TV will run from September 3 until October 31. Retailer activity, social and PR will also support the campaign.
Newly appointed Marketing Director for Vauxhall Motors, Patrick Fourniol, said: “The SUV segment continues to grow and we have a significant contender with the Grandland X. The campaign looks at how Brits stay calm in the face of adversity, we look at the people who stand out from the crowd through what they do, not from what they say.”
The Grandland X is the largest SUV in Vauxhall’s range with seating for five people, generous luggage space and a raft of technology. Priced from £22,755 on-the-road, standard equipment includes LED daytime running lights, camera-based lane departure warning, road sign recognition, high beam assist, dual-zone climate control with particulate and odour filter. It also introduces Vauxhall’s IntelliGrip traction control which ensures the best traction and stable handling on any surface.
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