ENDEAVOUR Automotive, which operates 12 sites across the South East, has opened a new Lotus showroom and service centre in Colchester.
The newly refurbished facility in Fox Street, Ardleigh, is next to its current Hyundai Colchester business and north-east of the town centre.
Endeavour made the decision to invest in the Lotus Cars franchise to further expand its product portfolio in the region. Having experienced success with the Volvo brand and opening a new dealership for the LEVC electric taxi in Chiswick earlier this year, the addition of another Geely Auto Group brand was a logical next step.
Adrian Wallington, Managing Director of Endeavour Automotive. “This iconic sports car business will be a welcome addition to the Endeavour customer offering and continues our successful relationship with the Geely Auto Group.
“The quality and customer focus of the Geely brands reflects our own values, and our investment in new sectors demonstrates the confidence we have in the fantastic products already available and which are in future development.
“I was very impressed when I visited the Lotus factory myself just a few weeks ago, and with the recent news that Phil Popham has been appointed to lead the brand, I can say for certain that it’s a truly exciting time to be involved with Lotus.”
In just six years of operation, Endeavour Automotive has grown to earn a place in the UK’s top 100 dealer groups. Its continued success is in line with its strategic plan of developing a regional group with a balance of manufacturer representation, through both focused acquisitions as well as significant investments in new franchises.
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