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Dacia UK has conducted research into car buying habits both on and offline. Findings reveal:

  • The UK’s online shopping rush hour is 10:20am on a Saturday, with nearly half of Brits (48%) saying they would consider adding a car to their virtual shopping basket if it meant they could get good value for their money.
  • 47% would also consider buying a car online for its convenience.
  • 35% of consumers value the option of buying online because they can scroll and shop at any time of day.
  • 64% browse online while watching the TV, 33% while at work and a quarter would buy while on public transport. A sixth would even make purchases while on a scenic walk.
  • Customers aged between 30 and 44 are most likely to buy a new car online
  • One third admit they would click and ship a car to their doorstep without even test driving.
  • 75% of savvy silver surfers would buy a new car online for the convenience with the average car shopper spending 21 hours researching a new car purchase and visiting an average of three dealerships.
  • Two thirds of respondents value reliability when searching for a new car followed by value (58%) and quality (55%).

The research follows the launch last week of Dacia’s Buy Online platform which allows customers to go through the whole sales and finance process at the touch of a mobile phone button.

Louise O’Sullivan, Head of Dacia UK, said: “Times really are changing and our research shows that consumers are prepared to click and buy whenever and wherever is most convenient for them, regardless of time of day or location, due to the time pressures of everyday life”.

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