NORTHERN Ireland’s first DS Automobiles store has won the brand’s Entrepreneurial Award for outstanding achievement.
DS Store Eglinton only opened in April, quickly growing its business both with new DS cars and with Certified pre-owned stock.
In September it stood out as the number one among the UK DS Retailers in terms of deliveries of DS 7 CROSSBACK. In other areas of its business the outlet has attracted a regular customer audience, supported DS Automobiles with initiatives and has signed a mutual-arrangement with local radio celebrity Pete Snodden to be its brand ambassador.
Dealer Principal Andrew Miller said; “In the last year we set ourselves a plan to think bigger, and in so doing invested in the quickly-emerging DS franchise, as we could see where this could lead.
“We have worked hard and taken some calculated risks, so to have been recognised, and within such a short space of time, means that our achievement of currently being the number one UK DS outlet is now the centre of focus on how business success can be achieved.
“Through a dedicated commitment and team ethic, primarily focused on customer delight, we are attracting great interest and desire for DS cars, we can see that if to succeed – you need a robust business plan, strong resolve and total commitment.”
Alain Descat, UK Managing Director at DS Automobiles, commented; “Entrepreneurship is a core value of DS Automobiles. As a new premium Brand with a unique mission, we rely on audacity, boldness, doing things differently, to build excellence.”
Since July, DS became a dedicated franchise and the network of DS Stores and DS Salons has risen to 35 by the third quarter with more opening in the months to come.
In parallel DS is introducing its exclusive ‘ONLY YOU, the DS Experience’ – a collection of services combining a suite of customer experience services and benefits based on a study of their expectations and influenced by luxury brands specialising in travel and lifestyle demands.
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