DIGITAL communications specialist CitNOW has become one of the first official Independent Software Vendors (ISV) available on Salesforce AppExchange.
The integration makes CitNOW Sales video functionality and reporting accessible from within the new Salesforce Automotive Cloud app, with CitNOW Workshop to follow soon.
All information about customer engagements, from initial enquiries to video watch notifications and historical activity, is shared across both services, enabling an enhanced customer journey and more efficient lead management processes. Once a lead is received, sales staff receive an automatic prompt to send a CitNOW video, which will send the contact information into the dealership’s CitNOW Sales app to start the video creation process.
Retail staff can easily monitor the performance of any CitNOW video through either Sales Cloud, or Automotive Cloud, including open rates, views and customer ratings. This information is recorded in the Salesforce CRM, enabling managers to monitor customer enquiries and assess how effectively personalised video is being used within their sales operations. Using this wealth of information, new task list processes can also be created in the sales funnel to help further personalise the customer experience and increase sales conversions.
Alistair Horsburgh, Chief Strategy Officer at CitNOW Group, said: “This integration is another step forward in our core aim of making life easier for retailers. In many cases information is captured and stored separately throughout the customer journey. By instead integrating CitNOW Sales with cloud-based technology offered by Salesforce, data can now be shared quickly and easily, helping sales teams to improve process efficiency and ensure they provide a personalised interaction with every customer.”
An active CitNOW Sales Pro and Salesforce subscription is required to enable the integration.
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