Spread the love

BUMPER has debuted its first B2C service enabling car owners to source interest free payments to fund repairs and servicing from over 3,000 franchised dealers across the UK.

The launch of Bumper Marketplace is being supported by a Google marketing campaign aimed at owners searching online for local garages to repair or service their vehicles.

Jack Allman, Chief Operating Officer and co-founder of Bumper, said: “With Bumper Marketplace we’re helping franchised dealers to increase their workshop utilisation by spreading the word that car owners can split their bills over monthly interest-free payments; an important consideration as households manage their way through the cost of living crisis.

“Having extensively beta tested our B2C service for 18 months we have identified how it has already encouraged owners back into the franchised dealer ecosystem, especially those with older out of warranty cars who would traditionally go elsewhere.

“The average age of cars using our platform has increased year-on-year from 8.6 to 9.4 years, showing the additional throughput potential for franchised workshops and the further opportunity for these dealers to engage with customers about their next car purchase,” said Allman.

The new B2C marketplace will operate alongside Bumper’s established B2B offering provided through franchised service departments.

Total credit arranged by Bumper through the marketplace in the 18 months to the end of June reached £36.4m, with 49% provided in 2022 alone. The most popular age group using the platform is 30-40 year olds, who account for 29% of all credit given.

While the top three models benefiting from the service are the BMW 1 Series, BMW 3 Series and Volkswagen Golf. Also, in the past 12 months it has generated one million sessions from over 400,000 unique users.

 

 

 

 

 

Got a spare 30 seconds?

 Help us to provide you with better market insight by completing a very short survey. It is anonymous and only takes 30 seconds. You will get free access to the quarterly results.

Thinking of the switch to electric?

Need help in finding the right electric vehicle for you? Compare driving range, battery capacity, charging time, price, and features to find the perfect EV for you.