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BCA and Currie Motors Group have announced details of an exclusive 12-month remarketing agreement to offer around 1,200 vehicles, commencing in January 2023.  Currie Motors will also adopt the BCA Dealer Pro platform to manage the remarketing or retention of vehicles in its part-exchange programme.

Established in the 1930’s in South Africa and one of the most prominent motor retail groups in England and the USA, Currie Motors Group represents Lexus and Toyota in the UK and provides motorists with a one-stop quality service for both new and used cars.

BCA will offer non-retail part-exchange vehicles direct from Currie Motors Group in regular sales every Thursday via BCA Online and the BCA Buyer app.  All eligible vehicles will be sold through the BCA Assured programme.

By adopting BCA Dealer Pro, Currie Motors Group has access to a holistic range of dealer support services that make the part-exchange process more efficient and profitable.  At the push of a button, a dealer can decide to fund and retail a part exchange, retain within the group or remarket through digital auction. Thanks to a series of data integrations, vehicles can be loaded into lead management and DMS providers.

Steve Gurr, from Currie Motors, said: “We look forward to a highly successful remarketing partnership with BCA as we continue to grow our used car offering.  BCA brings a unique blend of industry-leading technology, the very best digital remarketing experience and continued investment in innovation to support our used car programme. BCA Dealer Pro additionally offers a range of key services to meet our specific needs, giving valuable insight that will help us drive revenue through our part-exchange processes.”

BCA CCO Craig Purvey added “We are delighted to have been chosen by Currie Motors Group to deliver a range of remarketing services to support their part-exchange activity.  BCA sales are exclusively online and reach the largest possible audience of professional industry customers.  This significant business win will deliver a superb selection of high quality used vehicles for our buyers through BCA’s Online Auction programme.”

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