Used cars for sale search website Carsnip have appointed Peter O’Brien to head up a 10 strong digital and digital marketing team to cope with added demand from the launch of a new 10p per click, pay per click (PPC) product which it says promises to push dealers’ stock to the top of the online search results.
Looking forward to the job, O’Brien says, “I want us to become the place for people who are looking for cars online. We can give dealers another option - one that frees up their budget and helps them build their own businesses rather than simply propping up the classified sites. We can offer dealers more potential customers direct to their own websites. The number of people visiting Carsnip is growing every day, so dealers pay a fraction of the cost to reach even more people.”
O’Brien’s new boss, Alastair Campbell, Carsnip CEO, adds “We’re building for the future and the future’s all about dealers making more sales directly from their websites by taking back control of their online visitors. Peter’s a proven digital expert who delivers results. He’s just the person that dealers need to help them get more for their money online. And as we grow and target new markets of car buyers, he’ll be leading our efforts to show dealerships how online car search can be more personalised and more profitable too.”
One dealer using Carsnip is Imperial Car Supermarkets who’s digital products controller Geoff Mawdsley says, “We signed up with Carsnip as they open up a new stage of buyer for us. By driving early stage clicks to our website means we can engage with through our own marketing. This along with the performance based pricing also keeps our costs down.”