The Warranty Group has appointed Simon Franklin as Head of Automotive Sales Operations, Europe.
Simon has a 20-years experience, gleaned from the software industry, most recently as Senior Director of Data Analytics and Tools Enablement at Veritas Technologies and, before that, as Senior Director of Global Sales and Marketing Operations at Symantec Corporation.
As Head of Automotive Sales Operations, Europe, Simon will be responsible for implementing programmes designed to enhance the efficiency of The Warranty Group’s European sales organization. He is also expected to provide insights and analytics to help sales leadership and field teams to identify areas of improvement to better serve customer needs. His experience in the use of Salesforce, for which he has undertaken projects covering teams of up to 4,500 people, is seen as especially relevant.
Simon commented: “For me, successful sales performance is based on meeting the needs of customers, and I will be looking to use my experience in the software sector to help The Warranty Group maximise its potential through developing world-class people, processes and technology.”