A new fund-raising initiative has been launched by Warranty Administration Services to back the work carried out by motor industry charity BEN.
The group has uploaded a series of videos to its website and each time a video is viewed, Warranty Administration Services will donate 10p to BEN - with £1,000 raised so far.
Warranty Administration Services uploaded the series of promotional videos maximising its online platform to raise money for BEN, which is committed to making positive differences to the lives of people within the automotive industry (past and present) and their dependents.
Commenting on the decision, managing director Alan Davison said: “This is a unique way to support BEN and create awareness about how it works to support our industry. Promotional videos are used across the industry, so why not use that captive audience to help raise some money for BEN at the same time?”
The first two videos have been uploaded to the Warranty Administration Services website with a further seven already commissioned including a Christmas special for December 17.
BEN’s head of business innovation, Nigel Williams, added: “We are really looking forward to working with Alan and his team, and are thrilled they chose to support BEN in this unique way. We are very excited about the different ways in which we can work together to promote awareness of BEN over the next few months.”