WHETHER driving on the M25, American Interstate, German Autobahn, French Autoroute or Asian Highway, chances are, one will see more white cars than any other colour on the road.
This is one of the central results of the BASF Color Report 2019 for Automotive OEM Coatings.
About 39% of all cars built around the globe were painted white.
Other achromatic colors – black, gray and silver – are the next three most popular colours. Together, they coat another 39% of the cars that rolled off the assembly line in 2019.
This trend also counts for the most popular car segment overall: the SUVs. But the world isn’t just black and white. The other 22% of the world’s new vehicles were sprayed with chromatic colors in 2019.
About 9% of the vehicles produced globally were blue, and 7% were painted red. Each addressing an emotional motive that goes with car ownership and individuality.
With a share of 77%, achromatic colors still dominate the picture on the streets in Europe although the share of white cars, the most popular color overall, dwindled slightly.
While the popularity of silver also declines, gray continues its success story with a share of 20% in the market. The chromatic segment slightly gains: Nearly every fourth car in Europe was painted in a chromatic color. Within this segment, blue still leads the way by achieving 11%.
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