THE AA’s used car website, AA Cars, has partnered with Chartered Trading Standards Institute on its dealer product, AA Cars Standards, to help dealers provide more trust and assurance to their customers.
The Institute has approved the AA Cars Standards, a series of pledges dealers make to their customers which form the foundation of gold standard customer service, underpinned by the AA Cars code.
Dealers will ensure every vehicle is in good condition and work closely with the AA Cars team on any issues, ensuring they honour their obligations under the Consumer Rights Act 2015.
All dealers who commit to AA Cars Standards will be approved by Chartered Trading Standards Institute, under its Consumer Codes Approval Scheme (CCAS).
The Institute is one of the world’s longest-established organisations dedicated to trading standards and consumer protection. Through the CCAS, it provides reassurance to customers that the approved business has high standards of customer service and offers additional layers of consumer protection.
Dealers signed up will be able to display branding showing that they have partnered with AA Cars and are approved by the Institute on their forecourt and website.
A seal of approval from two such trusted names can go a long way in building customer confidence. AA Cars research found that 88% of drivers would feel more confident buying a used car from a dealership which has been accredited by an independent organisation, such as Chartered Trading Standards Institute, compared to one that has not1.
Mark Oakley, Commercial and Operations Director of AA Cars, said: “We’re always looking for new ways to help our dealers provide even more reassurance to their customers, and this new partnership with Chartered Trading Standards Institute is a great addition to the AA Cars Standards product.
“By signing up to AA Cars Standards, dealers show they are committed to the highest levels of customer service, which goes a long way in removing the stress many drivers experience when buying a used car.
“We know dealers give their customers a lot of confidence by being associated with a trusted brand like the AA, and the approval from the Institute adds another layer of reassurance that will ultimately help dealers stand out from the competition and drive more sales.”
Sue Steward, Head of Client and Commissioning at CTSI, added: “The Chartered Trading Standards Institute realises the increasing need to reassure consumers when they make a purchase.
“The Consumer Codes Approval Scheme (CCAS) warmly welcomes the AA Cars Standards Code, in helping dealerships reassure consumers their rights are protected and that they can seek redress if needed.
“Through our assessment, the AA Cars Standards Code has demonstrated fair practices, and we are confident in the Code’s approach to supporting consumers.”
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