Gloucestershire Cricket has confirmed Bristol Omoda Jaecoo as the club’s new official vehicle partner and back of shirt sponsor in a fresh one-year deal that strengthens the club’s commercial portfolio for the 2025 season.

The dealership, part of the HSH Motor Group, will see its logo featured on the playing shirts of both the Gloucestershire men’s and women’s teams. It will also supply a vehicle to red-ball captain Cameron Bancroft as part of the new agreement.

The relationship extends a successful partnership between Gloucestershire and HSH Motor Group, whose Bristol Honda brand previously supported the club. Following the re-opening of the dealership site as a multi-franchise operation in 2023, Bristol Omoda Jaecoo has committed to offering customers a wide range of new and approved used vehicles, supported by a full aftersales service.

Joe Kaniecki, head of commercial at Gloucestershire Cricket, said: “We’re really excited to be continuing our partnership with HSH Motor Group as we welcome Bristol Omoda Jaecoo to our list of loyal partners. Having worked closely with the team over the last two years, we are delighted to be able to continue for a further season.”

Scott Smith, dealer principal at HSH Motor Group, added: “HSH Motor Company and Bristol Omoda / Jaecoo are immensely proud of our partnership with GCC. Over the past 2 years we have forged a bright and enjoyable relationship which we were very pleased to take into a third year with the hope of more years to come.”