Martin Hill Dealerweb
Dealerweb's Martin Hill
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DEALERS saw used sales rise 8.1% in December with finance penetration increasing to 54%, according to new data from Dealerweb.
Finance penetration rose 10% against December 2017 and GAP sales rose 1.5% on used vehicles while paint sales rose 0.5% over the same period.
Overall used-car enquiries grew 12.2% against the same month last year. With online leads increasing 38% and telephone enquiries dropping 13.2%.
Martin Hill, managing director of Dealerweb said: “Used cars continue to perform strongly for dealers around the UK. A strong finance offer will bring buyers to the forecourt and drive inquiries from the website and wider digital channels.
“As 2019 gets underway we expect the focus on used vehicles to continue with strong demand supported by increasingly sophisticated digital marketing from dealers.”
The data showed that while used car inquiries rose by 12.2% in December, conversion rates dropped from 36% in December 2017 to 18.7% in December 2018.


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