New integration allows finance options to be launched from dealer videos

A NEW integration between iVendi and CitNOW allows a sophisticated range of finance options to be launched straight from dealer videos.

Dealers using CitNOW’s Sales App and iVendi’s CONVERT can choose to configure three types of link alongside any video they send to a potential car or van buyer.

The Finance Application allows the customer to apply for finance directly from the video presentation page, the Finance Check to perform a finance soft check to find out for which finance products they may be eligible and the Vehicle Reservation to reserve the vehicle for a specified period of time, by paying a reservation fee.

James Tew, CEO at iVendi, said that the integration provided benefits for consumer and dealer by making finance options faster and easier to access, and was being made available to customers using both CitNOW and iVendi’s CONVERT.

The latter, launched in February, was designed specifically to facilitate the process of transforming initial online consumer interest in a vehicle into a sale.

Tew said: “Essentially, what we have achieved working with CitNOW is to make the consumer journey slicker and easier. It creates a natural flow from the customer video through to the process of looking at the dealer’s motor finance products, their different providers and the wide range of payment terms available.

“If the consumer likes what they see in the video, they can go straight to the next step in the purchasing process, obtaining a finance check, or making an application or reservation in moments. This works well for both dealer and potential buyer.

“Also, depending on how the integration is configured by the dealer, the finance information provided can be used to underline the affordability of the vehicle while the consumer is viewing the vehicle. They can make an informed decision.”

James added that the design of the integration also helped to ensure that the finance options presented using iVendi’s technology aided FCA compliance.

“We have created this very much with the FCA in mind. It provides structured and auditable processes that can be easily recalled by the dealer in the event of any form of issue. This should help to protect both retailer and customer.”

Dealers interested in setting up the CitNOW integration should contact iVendi for details.