SSANGYONG Motors UK has strengthened its dealer franchising team with the appointment of Ian Wilson as Dealer Recruitment Manager.
Based in Scotland he will be responsible for securing new partners nationally with immediate effect.
Wilson has previously worked at Kia as regional manager for the East Midlands when the brand was being prepared for launch by its then UK distributor, MCL Group.
Having held a variety of dealer-facing roles at Kia, Wilson left his concluding position as general manager of dealer development to spend more time at home, in Scotland, with his family.
He said: “I’m looking forward to supporting growth within the network in the next phase of SsangYong’s development in the UK, and building upon the excellent relationships they already have with its dealer partners.“
SsangYong, who has introduced several new dealers already in 2019, is actively looking for new partners to represent the brand in several open points across the UK.
Its’ proposition is unique and endeavors to change how prospects view operating a new vehicle franchise by offering no up-front fees, with zero-cost signage, special tools and computer diagnostics.
Dave Rose, head of franchising for SsangYong Motors UK, explains; “We want to make it easy for dealers to join our franchise, so we’ve removed any barriers to ensure representing our brand is appealing.
“It’s a very busy and exciting time for us and we’re delighted that Ian has joined the team. His frontline dealer experience along with his manufacturer experience will be invaluable to us as we develop and grow our dealer network in the UK.”