RENAULT and Dacia dealers have joined the National Franchised Dealer Association’s Drive My Career initiative.
The scheme is a web-based tool that aims to encourage younger people to consider a job in automotive retail and ultimately aims to improve the perception of automotive retail as a career path.
Set up by the NFDA in February, a variety of automotive retailers are represented on the drivemycareer.co.uk website. Groupe Renault, through its Renault and Dacia brands, is the first vehicle manufacturer to join.
Drive My Career helps younger people by enabling them to search job opportunities and training schemes that are based near them by entering their postcode.
The website also features a number of ‘hot jobs’ available at the groups that have joined the initiative and showcases the success stories of those who work in the sector.
Since launch, the website has seen a significant increase in traffic due to targeted, specific marketing campaigns across a number of different channels including email, YouTube, Facebook and Instagram.
Mark Crockett, Director of Total Customer Experience at Groupe Renault, said: “We’re always looking to support our dealers in the recruitment of their staff, particularly when there is an opportunity to attract young people to our network.
“Groupe Renault UK offers a variety of career paths that include our established Apprenticeship programmes in Technical and Parts and our recently launched Customer Service Apprenticeship programme.”
Renault and Dacia also offer leading Apprenticeship programmes, run out of the Group’s new Doncaster Training Centre. Graduation leads directly to a career with the brands.