VOLKSWAGEN UK has appointed Rod McLeod as its new Director as from January 2, 2022.
McLeod joined the VW brand in 1996, and worked across a variety of disciplines, including the roles of Head of Marketing and Head of Sales Operations.
He will re-join the Volkswagen Brand after four years as Director of Škoda UK. At ŠKODA, McLeod’s team delivered significant improvements across the business, including achieving record market share levels.
He succeeds Andrew Savvas in the Volkswagen UK Director role. Savvas moves to Volkswagen in North America in a new role of Executive Vice President of Sales and Marketing, Volkswagen Brand, and Chief Sales and Marketing Officer, North American Region.
McLeod said: “Volkswagen has transformed itself in recent years into the leading volume brand for e-mobility, digitalisation and sustainability.
“Its award-winning electric cars the ID.3 and ID.4 are spearheading an exciting and transformative shift in the automotive landscape, and I am really looking forward to working with the UK team as we accelerate that dramatic change still further. It is an incredibly exciting time to re-join the Volkswagen brand.”
Taking over from McLeod as Director of Škoda UK from 1 February 2022 will be Matthew Bowden who returns to Volkswagen Group UK after three years as Vice President, Sales at FAW-VW in Changchun, China, a position he has held since 2018.
Matthew Bowden
Bowden has over 25 years’ experience working across different disciplines for Volkswagen Group, both in China and in the UK. Prior to his time in China, he was Head of Planning for Volkswagen UK.
Bowden said: “The development of the Škoda brand over the past few years has been extremely impressive and the recent launch of the new Enyaq iV sees a new era for the company. I am really looking forward to working with the UK team and all of our dealer partners to continue the momentum.”
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