CITNOW has appointed Carol Fairchild as its Commercial Director, as the company seeks to cement its place in the sector by further improving customer retention.
Fairchild comes with a substantial background and expertise in the automotive and aftermarket sector, having spent 18 years in the industry, previously working as a Group Marketing and Product Development Manager at Arnold Clark and having also launched her own consultancy firm in 2017.
She will be leading CitNOW’s global marketing team to grow the brand’s presence across the UK and overseas and will also be involved in researching new market opportunities as well as being responsible for CitNOW’s leading integration with a range of retailer web and CRM systems, including CDK.
CitNOW’s products are already found in 94 of the top 100 dealership groups in the UK. However, the company is aiming to strengthen its market position through new opportunities as well as by expanding its commercial team.