simon elliott
Simon Elliott (left) and Robert Forrester
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VERTU Motors has appointed experienced senior leader Simon Elliott who joins the Group as Commercial Vehicle Director.

Elliott brings a wealth of automotive experience, previously holding senior positions including Managing Director of Volkswagen Commercial Vehicles in the UK, group CEO of VW Group Ireland and managing director of MAN Truck and Bus in the UK.

He also has experience working with Toyota in Europe and Daimler in China. 

Elliott’s responsibilities will focus on the development of the commercial vehicle opportunity for the Group, with initial emphasis on Vans Direct, which was acquired by Vertu Motors early in 2019, and the Group’s Mercedes-Benz commercial vehicle operations.

Robert Forrester, chief executive officer of Vertu Motors plc, said: “Commercial vehicles are a crucial element of our business and Simon brings a wealth of expertise to the role.  I am greatly looking forward to working with him.”  

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