MANDY Dean has appointed Marketing director, Ford of Britain, replacing Lisa Brankin, who was appointed Sales director following the retirement of Kevin Griffin.
Dean will be responsible for all of Ford’s product and communication marketing within the UK, reporting to Andy Barratt, chairman and managing director, Ford of Britain.
In her previous role as Marketing Communications manager, Dean led the all-new Focus “Beauty of Change” and the Ford and Time to Change “Elephant in the Transit” campaigns.
Dean joined Ford in 1995 on an undergraduate programme, completing two part-time degrees; a BA(hons) Business degree and an MSc in Executive Management.
After graduating, and working in various roles in Manufacturing, Purchasing and Logistics, Dean moved to Sales and Marketing in 2000. Performing a variety of different roles from Communications, Dealer Facing Sales Management, Sales Planning and Advanced Product Marketing.