Trustpilot dealer reviews to appear on Auto Trader

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Auto Trader has announced a partnership with Trustpilot, the online business review website which will see thousands of reviews written about UK car dealerships made available to Auto Trader’s users.

Talking about the move, Karolina Edwards-Smajda, Auto Trader’s retailer and consumer product director, said, “Impartial dealer reviews can be incredibly influential for consumers when searching for their next car. That’s why we launched our review platform back in 2015 which has since become a hugely effective channel for dealers to build trust with potential car buyers and demonstrate value beyond price alone.

“We now have over 6,000 dealers with over 350,000 reviews on our marketplace. This important partnership with Trustpilot will not only further enhance the buying experience for consumers on Auto Trader, but also help our dealer customers convert site visits to forecourt visits.”

Recent research commissioned by Trustpilot and undertaken by the Centre for Economic and Business Research (CEBR) recently forecast that 20% of all cars in the UK are expected to be sold online by 2027, shifting £41 Billion of automotive revenue online.

Neil Bayton, partner director at Trustpilot, added, “As automotive commerce moves online the industry must embrace e-Commerce best practices. Engaging with user-generated feedback is proven to be one of the most effective ways for dealers to build trust, as we’ve seen in other digital industries. We’re delighted to bring the power of Trustpilot’s reviews directly to the UK’s flagship automotive marketplace so people can more effectively share how they feel about cars and the purchasing experience.”


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