Motorcycles sales down 17.8% in August

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The National Motorcycle Dealers Association (NMDA) has confirmed that motorcycle sales continued to fall ahead of the 67 plate change, with registrations down by –17.8% compared to August 2016.

Stephen Latham, Head of the NMDA commented, “Demand for motorcycles continued its downward trend in August – marking 8 consecutive months of decline in the market.”The total number of bikes being sold down to 6,856 units. The 51-125cc range took the largest hit with a fall of 36% compared to August 2016, and -32.8% year-to-date so far. In the 126-650cc range 5.5% less bikes were registered- a just 67 less compared to the same month in 2016.

Segments that saw growth were the 651-1000cc sector, which was up 3.1% and larger bikes over 1000cc – up by 5%. The NMDA expects that larger prestigious motorcycles will continue to see growth over the coming months.

Latham continued, “August is typically a low volume month as many riders hold off purchasing new bikes until September when the new number plate is released, however registrations this August were significantly lower than expected.

“We are disappointed to see the continued downward trend in the smaller bike ranges which are often purchased for commuting purposes. We had expected by now to have seen the end of the oversupply of lower priced bikes and scooters following the Euro 3 and 4 changes over.

“Honda dominated the market in August being the top seller in the 51-125cc, 126-650cc & 651-1000cc sectors. Yamaha and Triumph took second and third place, whilst Lexmoto was in fourth place as they now have a good supply and range of new Euro 4 products coming into the UK.”


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