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The car dealer reviews platform, JudgeService, has launched a new customer service rating app with a marketing angle: “Snap ‘n’ Share”.

The app allows sales teams to take a photo of customers with their new purchase, during the vehicle handover. Customers are then asked to rate the buying experience from one to five stars.

The application also take care of some marketing business: immediately producing a branded image with the dealers’ logo, that automatically posts it to social media and selected email addresses. The image is also sent to the customer, to encourage them to share it with their networks, in turn boosting dealers’ online reach.

JudgeService, which launched in 2011, was set up to help dealers raise standards of customer service in the motor industry, the platform is now used by over 1,000 dealerships.

Dale Woodley, Sales Director at JudgeService, said: “Snap ‘n’ Share is our latest product designed to help dealers maximise their customer engagement and reach online. We know sites with images are more likely to feature prominently in online searches and this tool will enable sales teams to capture the moment a deal is complete and encourage buyers to leave their review online.

“According to figures from BrightLocal, 88 per cent of consumers say they now trust online reviews as much as personal recommendations, making it essential for dealers to ensure they are ahead of the curve and offering potential customers reviews and feedback to help inform their buying decision. Snap ‘n’ Share is the latest in a series of products to encourage customers to share their views online and help boost dealers’ online presence, market visibility and ultimately profitability.”

 

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