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CitNOW has launched a new Web Video and Smart Image app, that allows sales staff to photograph a vehicle and upload a full roster of imagery to their website in under two hours.

The new app, which has already been rolled out to over 100 Inchcape dealers, aims to simplify the process of uploading photos. It also helps staff adhere to brand standards, with the inclusion of wireframes and guidelines to help line up the photo for consistent web content.

CitNOW founder Andrew Howells commented, “As a video technology company, we have naturally focused on giving dealers the tools to create personalised video quickly and easily. But the challenge of uploading the correct images for any brand in a timely fashion has proven to be a perennial problem.

“Getting photography right on a classified advert is the first step to capturing a buyer’s attention. But it can take a long time, sometimes up to two weeks, to organise photography of new stock. CitNOW Web Video and Smart Image makes the process much quicker so that dealers can start selling more cars more quickly.”

Claire Price, head of dealer marketing at Inchcape commented, “We needed a simple solution to unravel the complexity of multiple brands with different standards, and we wanted a solution that was quick.

“The new app has undoubtedly streamlined the process of getting our new stock on to the web while keeping our content attractive, relevant and fresh. Visitors to our sites now benefit from a video tour of the vehicle they’re looking at plus a complete brand approved range of images.”

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