Manheim’s new auction centre at Bruntingthorpe sold 1650 cars from twelve vendors during its launch week.
The new Cox Automotive UK centre welcomed more than 1400 visitors to its lanes and online across the four auctions held during launch in the final week of September 2017. Vender partners for the sales included BMW Group UK Ltd, Volkswagen Financial Services and Mercedes-Benz Cars UK Ltd. The BMW Group auction achieved a 100% sale conversion, with 498 vehicles sold.
Tim Hudson, MD of Inventory Solutions at Cox Automotive, said, “The launch of Manheim Bruntingthorpe was a phenomenal success and everybody involved embraced the new centre with enthusiasm and positivity. Manheim Bruntingthorpe represents one of the most innovative and technologically advanced auction centres in the UK and we are very proud that it exceeded expectations in its first week, delivering a fantastic experience and great results for vendors and buyers alike.”
The launch week also featured both Manheim and the UK’s first double-blocking auction on Wednesday 27September, with more than 640 cars sold during the day. The sale was attended by Dean Walker, Head Buyer at Motorpoint, who said: “Any doubts held by vendors or buyers about double blocking have been cast aside. The pace of sale allowed us to view several cars simultaneously, and we had great success. The Manheim Bruntingthorpe auction centre is a great asset to the industry and we look forward to attending further auctions at the site.”
Tim Hudson concluded, “We’re very pleased with the reaction and feedback we have received from the industry so far, regarding both the site’s new facilities and the double blocking auction.” As part of the launch at Bruntingthorpe, Manheim donated more than £5000 to automotive charity Ben.
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