Auto Trader has launched a new marketing campaign focusing on the introduction of a new offer enabling consumers to sell any used car valued under £1,000 for free.
The message ‘it’s not any car, it’s your car’ will support the new offer, which will appear on outdoor billboards, petrol station digital screens, bus stops and busses nationwide, as well as form a national radio campaign. The campaign launched this week and will initially run for six weeks.
Le Etta Pearce, Auto Trader’s sales director, said: “This campaign that has been designed to broaden our core audience and help establish Auto Trader as the go-to destination for the next generation of car buyers and sellers. Importantly, more private sellers on our site means there will also be more people looking to buy their next car, so dealers have the opportunity to capitalise on a highly engaged audience of car buyers.
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