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Seat UK says it is reaping the benefits of its continued investment in dealer-based fleet business with a 37% increase in sales in the first half of 2017.

The manufacturer has introduced several programmes to boost service and sales, including the expanded four-day test drive scheme and its Fleet Excellence initiative which supports and incentivises dealerships.

The year-on-year growth of 37% in the first half of 2017 includes ‘true’ fleet sales (sales to end users) up 63% in the same period while securing improved market share. The brand has also earned its place as the fastest mover in the Motability sector, experiencing 277% growth in the market, which represents more than 2,500 units.

Commenting on the figures, Seat UK’s head of fleet and business sales, Peter McDonald, said: “We’re excited and pleased with the results. Seat’s been growing in fleet for four consecutive years, and that’s accelerated recently with our broadening product portfolio.

“We’ve been working hard to enhance our service to customers and initiatives like four-day test drive and the fleet excellence programme have improved our offering. Our expectations are that this success will continue with a number of product launches on the horizon, and an imminent upgrading of our fleet website.
“More than ever, we have full confidence in our capability to be a serious consideration for any fleet operator.”

New launches include the all-new Ibiza supermini and forthcoming Arona crossover due this winter. They join other new products already on sale such as the Ateca SUV and new Leon lower-medium challenger.

Further additions to Seat’s offering are expected to make the fleet-buying process even easier and more transparent, including the addition of a whole life cost calculator to its website.

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