Cox Automotive has announce a further integration between its Motors.co.uk and Dealer-Auction.com businesses, with dealers will now be able to list newly bought stock on Motors.co.uk with just one click.
The update has targeted the average time from winning at auction to advertising online, which stood at seven days, to reduce that to an instantaneous click. By using Motors.co.uk’s online stock registration platform, AutoEdit Go, dealers can quickly add ‘won’ stock to their listings, putting their vehicle in front of 5.1 million car buyers across the Motors.co.uk Network the same day.
Phill Jones, Managing Director at Motors.co.uk, said: “The sooner a car is listed on the internet, the quicker it will generate interest that will lead to a sale. This integration means dealers can immediately put their cars in front of 5.1m used cars buyers through the Motors.co.uk Network and onto their own Flex website.
“On average, this integration will save dealers seven days between purchase and listing. This will undoubtedly help dealers save time and generate more sales. This is just the start of how Cox Automotive brands are working more closely together so support our customers.
Kieran TeeBoon, Operations Director of Dealer Auction, added: “Our auction has grown over the last 8 years by putting the best sellers in front of the best buyers in the UK. We are now extending that by making our buyers able to market the stock they win on Dealer Auctions live auction on the best platforms for selling retail stock provided by Motors.Co.UK. What’s more, we have been able to make it as simple as just clicking your mouse and its ready to advertise.”
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