CDK Global has announced plans to allow third-party application integration with its dealer management platform.
The tech firm says that the move will enable automotive retailers to manage the customer journey from online to offline more efficiently and profitably. CDK aims to work more closely with retailers, partners and consumers to identify issues, explore new efficiencies and develop new products and services. The first fruits of the new approach have seen the recent integration between the video platform, CitNow, and the DMS.
Neil Packham, President of CDK International, said: “The world has moved on from all customer interaction being inside a dealership. Now the digital journey plays a major role, so customer interactions can occur anywhere, at any time – often in a virtual space. We already use vehicle manufacturer interfaces to provide a more joined-up customer experience and save many work hours for dealership staff. Now, we are developing new innovations and partnerships that will complement and evolve existing products, enabling retailers to be even more efficient, effective, and profitable.”
CDK envisages that the strategy will yield system integration with vehicle manufacturer-mandated showroom systems, dedicated CRM software and marketing tools.
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