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With the ever increasing importance of online presentation in the motor retail marketing mix, digital agency Bluesky Interactive, who make websites for a large number of dealers and dealer groups have added a product called ‘dealer360’ to their line-up.

Made possible by UK Turntables Ltd, Bluesky’s dealer360 enables prospective customers who are browsing online to view the interior and exterior of the used vehicles, as well as an ‘exploded’ view of the vehicles, responsive to different size screens.

Commenting on the move, Raphael Millin, Head of Retail at Bluesky Interactive, said “We are very pleased to have launched this 360 solution on the Frosts 4 Cars website. It is so important to us to work closely with the industry to create new solutions and continuously enhance the way that our clients sell their vehicles online.”

The first dealer to try the product out is south coast based Frosts 4 Cars, who’s Marketing Manager Robert Robinson, says “By adding the 360 functionality, we have provided our customers with the ability and flexibility to really explore each of our used vehicles in depth. Since launching we’ve had really positive feedback from our customers. They’re spending more time on the site and have greater confidence in reserving a vehicle online before visiting the showroom, something we’ve seen an increase in. Our Sales team are enjoying it too, using it in a variety of ways with our customers in our showrooms.”

Nigel Spratt, Managing Director of UK Turntables also adds, “We are delighted to have partnered with industry leaders Bluesky Interactive in delivering a total 360 image solution to our mutual client Frost4Cars. There is no doubt in my mind that 360 image capture and display is the way forward for those Company’s wanting a competitive cutting edge advantage on their websites.”

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