BCA has appointed Wolfgang E Reinhold, the founder of the European Car Remarketing Association CARA, as its Divisional CEO Europe.
Reinhold has spent the last 28 years at LeasePlan Group, holding the role of Group Service Senior VP Operation, Procurement and Car Remarketing for the past 16 years.In his time with LeasePlan he has lead many disruptive digital and platform changes in the pan-European remarketing arena. He will be required to draw on this experience as BCA continues to develop its “One Europe” programme, a roll out of the company’s digital platforms across the EU market.
BCA Executive Chairman Avril Palmer-Baunack commented “We are delighted to welcome Wolfgang to BCA as Divisional CEO Europe. His long-established success in building disruptive digital platforms alongside his in-depth market knowledge and well respected position within the European Automotive market will allow BCA to drive through the next stages of our “One Europe” programme to deliver Europe’s first truly pan-European digital remarketing platform with a supporting physical net-work “
.”Wolfgang brings significant experience to this new role and will support and develop our European business team at this critical time.”
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