Ford Customer Service Division (FCSD) has launched the new Omnicraft brand, which will allow all Ford dealers in Europe to supply parts and servicing for all makes of non-Ford vehicles.
The move aims to grow network aftersales revenue while offering greater convenience for car owners and an improved customer experience. Ford dealers can now act as one-stop providers of parts that better serve used vehicle outlets, fleet managers and independent garages.
John Cooper, vice president, Ford Customer Service Division, commented: “Omnicraft is the first new brand offered by FCSD in more than 40 years and is an important growth opportunity for dealerships as they will be able to sell parts and offer service for all vehicles. Omnicraft is a significant benefit to our Ford dealers as they compete in the fastest growing segment of the overall vehicle aftermarkets business.”
At launch, Omnicraft parts will be available at more than 4,000 FordStores and Ford dealerships across 11 markets in Europe, with a further roll out to Ford approved distributors later this year. The initial parts offering covers oil filters, brake pads and discs, starter motors and alternators. In the coming months, Ford will introduce engine and cabin air filters, brake master cylinders and wheel hub assemblies, amongst other parts.
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