Digital Remarketing Solutions have launched a new product aimed at OEM’s, Franchised networks, dealer groups and independents alike.
Branded as DRS Connect the product allows users to offer a fully branded front end solution which integrates with the associated back office system, managing the process from initial enquiries to sales.
Jim Kerr, Managing Director of Digital Remarketing Solutions commented: “The traditional automotive retailing model wasn’t broken but changes in consumer behaviours certainly meant it was time for an overhaul. We developed DRS Connect® to satisfy the demands of the digital buyer whilst playing to the strengths of physical dealerships.”
By aiming to capture the entire deal DRS aims to protect dealer margins, as Jim explains: “Current online sales operations can only differentiate on price, the cheapest deal wins the business, which has led to a race to the bottom on price and a significant erosion of dealer margins. The DRS Connect® system focuses the customer on the ‘balance to change’ figure and/or a monthly payment. This is important for the retailer in three ways, firstly the ability to handle the entire transaction differentiates them from pure online businesses that do not have physical facilities, secondly it gives the dealer an opportunity to protect their margins within the deal and thirdly it gives them access to a steady stream of part exchange vehicles that also represent profit opportunities.”
Jim Kerr says this approach will work for both parties in a transaction: “This is a breath of fresh air for online buyers who want transactions to be simple, not fragmented, and secondly it puts the dealers back at the heart of the process. Being a one-stop shop is exactly what dealerships are good at and have done for years, now at last, they can do it in a digital environment.’
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