Vertu Motors has appointed Richard Rhodes (pictured) as general manager for its Toyota dealerships in Rotherham and Worksop, following the group’s recent expansion in Yorkshire and Nottinghamshire.

The appointment followed Vertu’s acquisition of Burrows Motor Company in October 2024, which added five Toyota sites to its growing portfolio and strengthened its partnerships with key manufacturers including Toyota, Mazda, and Kia.

Rhodes brings nearly two decades of experience in the motor retail sector, having spent 18 years at a Lexus dealership where he developed a reputation for exceptional customer service and operational leadership.

Most recently, he served as general manager at a used car specialist in Sheffield.

Rhodes said: “I am thrilled to join Vertu and lead the teams at Vertu Toyota Rotherham and Vertu Toyota Worksop.

“This is an exciting time for the Group, and I look forward to building on the strong foundations to deliver outstanding service to our customers.”

Chris Taylor, group operations director at Vertu Motors, said: “From meeting Richard throughout our rigorous interview process it was clear he was perfectly aligned for this important role within our growing Toyota business.

“We have great teams in play at both Vertu Toyota Rotherham and Worksop and Richard has all the credentials to take these dealerships to the next level.”

Robert Forrester, chief executive of Vertu, added: “Richard’s extensive experience and proven track record make him the ideal candidate to oversee our Toyota operations in Rotherham and Worksop.

“His leadership will be instrumental as we continue to strengthen our presence in the region and uphold our commitment to providing an exceptional motoring experience.”