Paula Cooper, the recently retired director consumer one at Toyota GB, and Carolyn Bundey, senior manager strategic projects at Toyota GB, have been named among the winners at the 2025 Institute of the Motor Industry (IMI) awards.

The awards, presented on Friday 12th March, recognise individuals and organisations across the automotive sector for their commitment to best practice, innovation, and future-proofing the industry.

Cooper received the IMI President’s Award for Outstanding Contribution to the Motor Industry, shared with Dale Wyatt, who is retiring from Suzuki GB. The award acknowledges their professionalism, integrity, and dedication to overcoming challenges and creating new opportunities in the sector. Cooper’s recognition follows a 30-year career at Toyota GB, where she held senior roles including director of consumer one, general manager of aftersales, and general manager of network development. She has led initiatives in customer experience and talent development and was previously recognised with the Automotive 30% Club Inspiring Woman award.

Bundey won the Contribution to the Work of the IMI Award for her role in advancing diversity, inclusion, and equity in the automotive industry. She played a key part in developing the IMI’s There’s More to Motor campaign, which promotes a more inclusive workforce, and has helped shape the organisation’s people strategies as a member of the IMI Diversity Working Group.

Professor Jim Saker, president of the IMI, said: “As the automotive sector continues to face significant transformative change, the IMI Annual Awards recognise the individuals and organisations that are going the extra mile. It’s both inspiring and humbling to hear the stories of our Award winners and celebrate their success.

“Skills shortages, training, and future technologies remain critical issues for the sector. The IMI is therefore committed to working in collaboration with our members, partners and supporters to attract talent from all walks of life, as well as retaining and aiding progression for those already working in automotive. It is vital that the sector can develop the skills that will guarantee a workforce ready for electrification, autonomous technology and digitalisation.”