Suzuki wins customer feedback strategy award at UK Customer Satisfaction Awards
Suzuki GB PLC has been recognised for its customer feedback strategy at the UK Customer Satisfaction Awards, marking another win for the brand’s commitment to customer service excellence.
Suzuki GB PLC is celebrating another milestone in customer service excellence after winning the award for best customer feedback strategy at the UK Customer Satisfaction Awards held in London on 4 March. This latest recognition follows Suzuki’s previous success at the event two years ago when it was awarded the Trusted Quality Provider accolade.
Suzuki submitted its entry on behalf of both its car and motorcycle divisions, competing against a range of industries. The award recognises organisations that demonstrate excellence in gathering and acting on customer feedback. A 34-strong judging panel assessed how businesses collect feedback, measure effectiveness, and use insights to improve customer satisfaction.
After a competitive selection process involving nine other organisations, the judges voted in favour of Suzuki, highlighting its clear improvement in customer satisfaction and performance. Since 2019, Suzuki has ranked as the top automotive brand in the UK Customer Satisfaction Index (UKCSI) on eight occasions, with over 278 organisations measured across 13 sectors.
Denis Houston, director aftersales, Suzuki GB PLC, said: “We are immensely proud of our achievement in winning a second UK Customer Satisfaction Award that once again clearly reflects the ever-strong commitment to our customers.”
He added: “Rather than being an award for our brand, this accolade is very much for the people of Suzuki, and we would like to express our sincere thanks once again to our employees, dealers and suppliers for their consistent and strong commitment to our customers who have of course been instrumental in this.”
Jo Causon, CEO of The Institute of Customer Service, said: “Congratulations to the teams at Suzuki GB for picking up the Customer Strategy Feedback award at the UK Customer Satisfaction Awards this year. Properly collecting, analysing, and understanding customer feedback is a cornerstone of successful service strategies, and this award seeks to recognise that. Well done to all the team and I hope you continue to build on this success.”
