Renault will bring a splash of French flair to London’s Oxford Street this month as Renault 5 E-Tech electric takes over Future Stores, the innovative immersive retail space, from 22nd-30th March.

The high-tech space at 95 Oxford Street will be branded Maison 5 for the duration of the event, offering visitors an interactive experience with three versions of the award-winning electric supermini on display. Large high-definition screens will highlight key features that have impressed automotive judges and car buyers alike.

David Isherwood, marketing director, Renault UK, said: “Renault 5 is a pop icon, exuding its own unique sense of energy and fun wherever it goes, and we’re keen to share that with as many people as we can. After its debut meeting commuters at London’s St Pancras station last year, what better place to bring a cultural icon to next than to the centre of popular culture itself?”

On select days, presenters Jack Scarlett (Fully Charged Show, Electroheads) and Nicola Hume (Red Bull Racing’s ‘Talking Bull’ podcast, Electrifying) will engage with the public, answering questions and showcasing how the Renault 5 combines affordability, appeal, and electric performance. A DJ will also be present, blending London cool with French pop, while an R5 merchandise corner will offer hoodies and portable music players.

This is the first time an automotive brand has used this prime Oxford Street location, which sees an annual footfall of 70 million.