Motorpoint, independent retailer of nearly-new and used cars, has integrated AI-powered ads from Phyron into its digital marketing strategy. The partnership allows Motorpoint to produce vehicle-specific video ads much faster than before.

Motorpoint’s in-house design team previously took two working days to create a video for digital channels. With Phyron’s AI technology, similar assets can now be produced in five minutes—almost 200 times faster than manual production.

“With Phyron we’ve been able to increase the volume of leads in some instances by up to 80%,” said Rosanna Hansford, head of paid media at Motorpoint. “It’s also been interesting to see the impact Phyron ads have had on lead quality, we’ve noted traffic driven from some of the assets have been undertaking more valuable actions to us as a business that are more likely to result in a vehicle purchase.”

The AI-driven system allows Motorpoint to create bespoke videos for any car in its inventory, optimised for platforms like Meta, YouTube, and TikTok. This self-serve capability has improved lead quality, reduced costs, and increased efficiency.

“The Phyron technology allows us to easily promote the thousands of unique vehicles we have in stock at any given time,” added Hansford. “As a used car retailer, our stock mix can change daily meaning that we need to be able to reprioritise what we’re advertising quickly. We’re able to strategically swap out vehicles quickly and have new ad creative ready to go in a matter of minutes.”

Motorpoint has also seen a 30% drop in cost-per-thousand impressions (CPM), helping it reach more potential buyers while keeping budgets in check.

Phyron’s AI platform, which has been in development for seven years, is now used by over 3,500 dealers across 30 countries. Since January 2021, its automated car videos have been viewed more than 500 million times.