Vehicle service booking website MyCarNeedsA.com has lifted the lid on a new survey that identifies the particular demographic groups of motorists most likely to be searching the web for deals and booking work for their vehicle online.
The website tracked it’s users over the last two years and found that the group most likely to be searching for deals and booking servicing online is predominately male, living in the North West and are aged between 25-34 years old.
The largest age group of motorists looking for deals are those aged 25-34 (27%) followed by 35-44 year olds (23%), 45-54 year olds (21%) and 55-64 year olds (11%). The top five areas with the largest group of motorists booking work online are North West 17.4%, Scotland 15.7%, South East 12.0%, West Midlands 9.7% and Yorkshire & Humberside 8.6%.
Over the last 12 months there has been a growth in women and over 65 year olds using the site Scott Hamilton, Managing Director of MyCarNeedsA.com comments, “We are certainly seeing a shift in site users and this gives us a good indication of which motorists are looking for deals online for work on their vehicles, via comparison sites like ours.
“We know that motorists want to save time and money and don’t want the hassle of negotiating the price for servicing and repair work directly with a garage, or workshop. What’s more, savvy motorists are very aware that they can get good deals online and we have seen a surge in visitors to our site, up by 76% year on year.
“The majority of motorists are booking servicing, brakes and clutch jobs. Our stats show that 89% of jobs secured by our garage and workshop partners in 2016 are grade A jobs.
“Demand from motorists is growing and we are able to give garages and workshops work that they wouldn’t otherwise have.”
MyCarNeedsA.com now works with just over 4,000 garage and workshop partners nationwide. Only Authorised Repairers provide quotes for work after a thorough vetting process and genuine parts are used on all customer vehicles. Service books are stamped with manufacturer warranty protection and MyCarNeedsA.com provides a 12 month guarantee on all parts and labour.
