Commercial vehicle dealer MC Group has launched a redeveloped website combining the Group’s previous two websites, into a single responsive offering.

The group’s previously separate MC Truck and Bus Ltd, and MC Rental Ltd, websites have now been consolidated under one digital roof.

MC Group sales director, Dave Hutchins, explained: “One of the major challenges was communicating as concisely as possible our complete range of services from a group perspective.”

The group also wished to improve the user experience, aiming for a more enjoyable and faster to use site. The new site is described by Hutchins as having “a clean and sleek design and improved functionality with better usability and navigation. Working closely with a digital agency allowed us to ensure that the website was as user-friendly as possible. We all know how frustrating searching a cluttered site can be. To alleviate this we used the formula, the less clicks the better.”

Hutchins explains that the site also better represents the business’ ethos:  “We keep an eye on digital trends and are very active on social media. It makes sense the website should reflect our approach to building a strong brand presence online. It may sound like a cliché but we take pride in being a one-stop-shop for commercial vehicles and now our website demonstrates this”.