Motors.co.uk has revealed a significant step-change in the volume of unique visitors across its growing network.

Measurements by comScore show the Motors.co.uk network continued to expand in January 2015, with growth of 49.8% over the same month in 2014.

Commenting on the news, Andy Coulthurst, managing director of Motors.co.uk, said: “A surge in visits from mobile and tablet devices, continued investment in TV advertising and a commitment to growing the portfolio of sites within our network has driven a record level of in-market car buyers to the platforms that advertise our dealers’ stock.”

The comScore data measures the network’s unique audience at 3.54m unique visitors in January 2015 – 64% of the comparative figure for auto classifieds market leader, Autotrader.co.uk, which stood at 5.54m.

Coulthurst added: “We are all very excited at being able to deliver this incredible result for our dealers and everything points towards us extending this growth in March. Our new Smart Finger TV campaign has already delivered record response for dealers and stock levels are at an all-time peak of 290,000 cars.”