Lookers reveal details of planned £4m Volvo dealership

Motor Trade News

November 22, 2016

SHARE

Miles

Manchester based multi franchise dealer group Lookers, have released details of the new £4 million Volvo dealership they are currently building at their location on St Mary’s Way in Stockport.

Lookers’ new facility, which will replace the current temporary building, will follow Volvo’s Scandinavian-inspired ‘VRE’ showroom concept as seen in the recently opened Lloyd Motors Carlisle and Brindley Wolverhampton dealerships.

The lounge style Stockport showroom will have the capacity to display 10 new cars indoors and 50 used cars on the forecourt. Inside there’ll be a new workshop, incorporating while-you-wait-servicing and MOTs, where customers can see their vehicle being worked on through a window.

Ahead of the launch in the second half of 2017, Lookers will be employing new members of staff including technicians, product specialists, sales and aftersales managers and a receptionist.

Commenting on the work in progress, Franchise Manager, Miles Alvis, says “St Marys Way is one of the largest areas in the UK for new car registrations, which represents huge opportunities for both Lookers and Volvo, particularly as a whole new range of premium models will be coming to market over the next few years. Having been a franchised partner of Volvo since 2006, as part of the Lookers family we are investing heavily in the growth of the brand by looking at further relocation opportunities, as well as improving our existing facilities in Colchester and Glasgow.

“We’re immensely excited to have secured our new premises in Stockport and we’re looking forward to being a fully operational, stand-alone Volvo dealership in a year’s time. In the meantime, we will be based in a temporary facility where we have already started to welcome in customers, both old and new.”

Philip Hand, Head of Network Development at Volvo Car UK adds “Lookers’ new Stockport dealership is excellent news for Volvo and the representation of our brand in South Manchester. Getting the right representation in the right location was crucial for us and by working with an existing partner such as Lookers we have been able to achieve this on St Marys Way. The purpose-built VRE showroom will have large exterior and interior glazing, a focus on physical and digital presentation and integrated sales and service areas to deliver an open and friendly environment.”