Online motor finance firm, iVendi, has appointed Rob Severs to the newly-created position of VP data and insight.

Rob joins iVendi with 10 years experience at AutoTrader where he most recently held the head of product role. At AutoTrader he oversaw the development and implementation of the site’s next generation dealer portal.  His role at iVendi, will involve mining the data now produced by the firm’s motor finance platform to improve the customer and dealer experience.

Rob commented: “I’m joining iVendi at a very exciting time. The company is now connected to more 7,000 dealerships and provides millions of finance quotations and thousands of finance applications every month.

“My role will be to look at how we utilise our untapped data to further improve the effectiveness of existing products, create new product opportunities, and provide insight to dealers and the wider market to drive more informed decisions.

“After many happy years at AutoTrader, I’m also pleased to be reuniting with Tracey Green, iVendi’s VP of product, with whom I worked closely there on several very successful projects.”