Hedin Automotive has named Aston Barclay as its official remarketing partner in the UK, with vehicles from the European automotive group set to feature regularly in Dealer P/X and Finance sales at Aston Barclay’s Chelmsford centre.

The partnership will kick off with a launch sale on Wednesday 9th April, featuring over 50 vehicles with an average value of around £11,000. A wide mix of makes and models will be included.

The new agreement builds on Aston Barclay’s long-standing relationship with Stephen James, the BMW and Mini dealership group acquired by Hedin Automotive in July 2023. That contract has recently been extended, with the auction house continuing to handle vehicle remarketing for the London-based dealer group.

Richard Ennis, CEO at Hedin Automotive, said: “We are excited to collaborate with Aston Barclay as a partner for our vehicle remarketing. It is important for us to work with businesses who share our customer-first approach, and based on the consistently strong performance we see through our Stephen James partnership, we are confident that the Aston Barclay team will deliver a high-quality experience for every Hedin buyer. Aston Barclay’s strong heritage in physical auctions was a key factor in our decision, as we recognise the continued value for some buyers in being able to inspect a vehicle in person before placing a bid”.

Nick Thompson, chief customer officer at Aston Barclay, added: “It is a pleasure to add Hedin Automotive to our roster of Chelmsford vendors. The quality and breadth of stock that will supplement our Wednesday Dealer sale through this partnership will be extremely well received by our buyer base, and we are looking forward to working with Hedin to drive conversion and maximise the returns on their stock”.